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Running A Retail Business

  • Moving Your Wholesale Business From Ebay to Your Website

    Using Ebay to sell your wholesale crafts and craft supplies is a very good idea as you are able to reach millions of potential customers.  As one of the top 20 most visited sites on the internet today, Ebay has successfully helped businesses and individuals worldwide make money by selling goods in an online platform that allows you to promote your products to a global audience. However, as your wholesale craft business grows, using Ebay may not be enough to meet the needs of your company.

    Therefore, creating your own website may be the next step to bringing your business to the next level.  But if you've gotten so used to selling wholesale crafts on Ebay, switching to your own website may not be so easy.

    To help make that transition easier and smoother, here are 5 tips to make that smooth move from Ebay to your very own website:

    First, Don't Quit Ebay All At Once
    Sure, you now have your own website where you no longer have to adhere to rules and pay certain fees.  But how are you going to generate traffic?  Don't quit Ebay cold turkey.  Maintain your presence on the site to attract more customers, but you can put a link to your website by placing it in your Ebay's About Page or at your product's description.  Even if you have your own site, you can still use Ebay to generate traffic and to have your business known.

    Second, Create a Mailing List
    Get your previous and regular customers' contacts from your Ebay transactions, and email them telling them about your new website.  You can also give out coupons or promo codes in your email, to entice them to visit your site.

    Third, Create a Social Media Presence
    Create a Facebook or Twitter account, post photos on Instagram or Pinterest, and attract followers.  Place your website's links on your pages, and drive traffic to your site.  Almost all businesses today have a social media presence and if you don't have one, then you'll surely miss out.

    Fourth, Provide a Pay Pal Function
    Paying on Ebay is mostly used through Pay Pal.  Create the same ease in your new website by offering the same payment method.  You can coordinate with Pay Pal and put this function on your site so customers will find it easy to send their payments to you.  Safe and secure, Pay Pal is the most used method to pay and be paid in the world.

    Create an Affiliate Program
    If you just launched your website, it can be a challenging thing to get people talking about your business.  Sure you can use social media but to maximize your on line presence, creating an affiliate program will boost your traffic.  By having bloggers and writers write about your site and providing them a link, they are giving you low-cost advertising that's proven to be effective.  You just have to pay them a small amount every time someone clicks on the link from their site, and you'll immediately get a potential customer directed to your website.

  • How to Use Email Marketing for Your Wholesale Craft Business

    All businesses need to have marketing strategies.  You need to promote your products and business to create awareness, entice interest and desire, and eventually lead to sales that will give your company profit to succeed.  However, print ads, TV commercials, ad campaigns and product listings can be expensive.  One of the most effective yet inexpensive ways to get your wholesale craft business known is through email marketing.

    Many wholesale businesses use email marketing because you are directly talking to your buyers.  It is also a favourite among companies because it costs very little but is one of the most effective ways of getting other businesses to know about you. So if you're considering email marketing, here are some tips that will help you do just that:

    Wholesale craft businesses are different than retail businesses where they are in direct contact with the consumer.  Wholesale businesses deal with other businesses who then sell the wares per piece.  Because of this, wholesale businesses need to keep a low profile, since they wouldn't want the ordinary consumer to know where the store's products come from and how much their mark up is.  And it is also because of this that direct email marketing is highly ideal and effective for wholesale craft businesses.

    When you sell our crafts or crafts supplies in bulk, the turn around of your products should be quick.  Any items that are left gathering dust and just sitting around are costing you money. Therefore, if you are not aggressive with your marketing strategy, your business will eventually fail.


    Effective Subject Line
    When emails are received, the very first things people see are the sender and the subject of the email.  Create a subject line that will catch the buyer's attention, enough to make him open the email.  This should be the very first thing you need to invest your time on since it's one of the first things buyers will see.

    Make It Personal
    Once you've come up with an eye-catching subject, it's time to create the content of your email.  Sometimes, when people write their content, they often forget that buyers' needs are different from each other.  Though your template may be similar across all your email contents, make it seem like you're writing the email only to your buyer.  Make them feel special, as if you really took the time to write that single email for them.  You can also address their needs instead of yours.  Highlight how their business can benefit by buying from you.

    Make a Call to Action
    The purpose of your email is to entice them to visit your website or store.  So provide a link to your site, or better yet, give them promo codes or freebies when they click the link through your email.

    Time Your Email
    Study the specific dates and times your potential customers check their email.  If you send them your email on a Friday night, most often than not, their inbox will probably be filled by all the other emails that they receive during the weekend that yours won't be seen anymore.  Also, don’t send your emails during holidays when your buyers aren't in the office.  So timing your email is also key.

  • Is a Craft Business a Good Idea?

    Have you been enjoying making crafts for a hobby and now you’re thinking about turning it into a business? If you've joined craft fairs and sold your products to a good number of people, then you probably know that your crafts will have good market potential.

    Considering today’s economy, you’re probably wondering if opening a craft business is a good idea. We constantly hear about a recovery but does that translate into the craft industry?

    In a study made by Morris Hargreaves McIntyre for the Crafts Council UK in 2010 which was four years ago now, the craft industry in the UK has a total of market and potential buyers of an estimated 26.5 million people, or that’s about 63% of England’s total adult population.  So when you take this study into consideration, that’s quite a big market for crafts right there.  If you want to get a slice of the market and you believe your products will sell, then starting a craft business could be a good idea.

    Selling online is a great place to start, ebay, amazon, esty and folksy are just a handful of great places to really spring board your sales. Get a good production line going so you can meet the demand and then scale through outsourcing the basic parts of your crafts and you finishing off the detail. The key here is scale, if you can't scale you cant grow so always have that in mind.

    Making a good living from crafts means working smart and buying smart. If you can figure out a production system then becoming a  wholesaler for your products could launch you into the big league.  Once you have found good retail buyers that buy regularly this lets you focus on production. So if you have a ribbon based craft business you could focus on getting better wholesale ribbon prices with better buying power from bigger orders you are receiving.

    If you haven't started yet and you are looking for ideas then start looking at the top 3 sectors in the crafts industry.  Recent figures show that the textiles sector make up 34% of the market, while the ceramics sector make up 30% and the jewellery 21%.  These areas could be a great place to start looking at what interests you.

    Britain has always given high regard to artisans and craftsmen, making a craft business good business in the UK.  In fact, the handmade industry makes up a big percentage of the UK’s GDP.  The most preferred choice of customers to search for handmade goods is still the store, gallery, or showroom but the World Wide Web is slowly changing that.

    On-line sites like Folksy have been supporting independent designers and artisans in the UK since 2007.  On-line marketplaces such as these provide a platform for many small scale crafters to present their products to the world but still remain unique and independent.  The internet allows these small independent crafter to get a foothold in the market place with little overhead so being a crafter could prove to be a very smart move.

  • Benefits of Email Marketing to Your Wholesale Business

    While there are many ways to promote your wholesale craft business to the industry, one marketing strategy that has remained effective for many years is email marketing.

    Some people may think it's ineffective, that it annoys people, that it can sometimes be considered as spam mail, and all the other misconceptions of this method of promotion.  But if you know what to do with this powerful tool, then all the above mentioned concerns will certainly be put to rest.

    Before you spend a ridiculous amount of money on product listings that get you nowhere, take a look at these 3 benefits of email marketing that will definitely make you get on your computer and start emailing away.

    Continue reading

  • Wholesale Versus Retail Selling

    Are you thinking about opening your own business? Sure, you love your current job and it gives you security. But are you happy? Is that what you really want to do for the rest of your life? If you want to be your own boss and do what you love, opening up a wholesale or retail business can be a dream come true.
    If you want to be a wholesaler, you get to earn money by supplying to other businesses but it can be boring as you don’t really get to meet with the actual users of your products. If you want to be a retailer, your profit may be slower but you get to actually talk to your customers face-to-face and get to see the smiles on their faces.
    If you still don’t know which business to get into, here are clear differences between the two to help you decide:
    By Definition
    A retailer is defined as a middleman in selling the products of the wholesaler directly to the customers, while the wholesaler is responsible for selling products by bulk or packages to the retailer. Wholesalers can sometimes be called as the supplier for the retail seller.
    A wholesaler sells his products in many pieces and in a lesser price than of the retailer. A retailer gets to increase the price of the product the he bought from the wholesaler.
    Advantages and Disadvantages of a Wholesaler
    There are advantages and disadvantages of being a wholesaler. Advantages of being a wholesaler is you get to sell your products in bulk to any interested retail stores. However, there’s a major disadvantage when you supply a big number of items to a single store. If that business closes down, you’ll lose a significantly large amount of your income, leaving you to look for other businesses to supply to with your stocked inventory.
    Advantages and Disadvantages of a Retailer
    There are also advantages and disadvantages of a retail business owner. Advantages of being in the retail business are you get to sell the products directly to the interested customers, and can make changes on the next order of supplies from your wholesaler and changes on the prices of the products. However, the disadvantage of being in the retail business is you can’t really buy products in small quantities because your profit will suffer. You’ll need to buy a lot of one single product to make the best profit.
    Being a retailer also requires a lot more than just selling. You’d have to invest on a physical store or a website, design the visual merchandising or the graphics for site, and change the look of your store every now and then to keep customers interested. It’s exhausting but if you love to sell, a retail business is for you.
    In conclusion, if you want to work with other businesses, then a wholesale business is for you. If you want to meet your customers face to face on a daily basis, then retail is your right path. If you want a faster and a more secure income, then become a wholesaler. But if you want bigger profits and want to take risks, become a retailer. One thing is certain if you do nothing you will remain an employee and there is nothing wrong with that. However if you try at running your own business then the sky is the limit so give it a go and see where the journey takes you, you may be pleasantly surprised.

  • How To Run A Retail Business

    A retail business can be a dream come true for many people who've always dreamed of having their own store. Being your own boss, selling items that you yourself would want to buy, and meeting customers on a first hand basis is something that would really give you satisfaction and success in your business endeavour. However, it can also be very tasking as being face-to-face with customers can also be intimidating and learning how to run a business takes time. No one wants to hear a customer say that they weren't satisfied with your product or service.To help you run a successful retail business, here are a few tips to help you do just that:

    1. You must know how to sell your product. Delivering information about the item or product to your customer is a great way to give them the benefits of buying from you. Through this, you can establish trust with the customer and also establish yourself as an authority figure. When they are satisfied with you and your product, this could lead to free advertising when they share information about your product and your store to other potential customers.

    2. Always do your research on new items or products that can put you ahead of other stores. However, do analyse the item if it is sellable or if it would just take space up and never sell in your store.

    3. Advertise your store and the items you are selling. This can help you gain more customers and sell more products and earn more money for your business. Establish rapport with your customers so that they will trust you when they buy your new products. And most of all encourage your customers to advertise your store and products by word of mouth.

    4. As soon as you have more loyal customers, offer them incentives or discounts so they will keep coming back. Giving coupons to customers will attract new customers. Create or organize an event where the customers get to enjoy freebies from your store when they avail on deals or offers.

    5. If you have employees, make sure that they understand your business strategy and give them motivation to work hard and help you grow the business. Motivate your employees such as honouring an employee of the month or bonuses when they hit your target sales for the month. Employees should dress appropriately so that customers will not hesitate to approach them when they ask for assistance.

    6. Get a good accountant, make sure you get off to a flying start by keeping the books straight. Keep all of your receipts and take advice before you start trading. You don't want to get caught out with the taxman so start off as you mean to go on.

    7. Branding, think of a brand for your business and start trying to theme your products around your brand name. You can build this over time as you start to get more sales and increase your product range.

    For more information on running a business please click here

  • Why Good Product Images for your Website are Important

    Have you ever seen a handsome or beautiful person and found yourself extremely attracted to them? That is also how you see the image of a product that you want to purchase when buying products that you like seriously. Good product images catch your attention and you get curious about it, they strike a cord and you want to know more and think about that prduct in your life our on your person.

    Imagery is very powerful and using the correct image is one of the most important things to consider when putting images on your website. Great images entice curiosity with people who are either just surfing or or visiting your company website. Envisioning a product can be difficult for aninterested customer so make the details specific and enticing for your product. Customers usually want to see what you are really selling. If you were to buy something online, you would first search the image whether you would want to buy it or not, just like how the saying goes, “I like what I see”.

    Posting images should be given importance since this is how you will earn or make money from the products that you will sell on your website. The website will look so dull if there are no images in it. If you also post a picture of the item that looks so bad, people would not view it all or not check it and would say that the item might easily break or would not last long since what you see in the picture does not look good. It is a big thing as this is also for advertising.

    If you would not be able to touch and hold, smell or taste, or at least handle the product, image is one very important thing that people will respond to when deciding to buy a product, not just online but also in store displays. Potential customers would feel very confident when they see the product images with the product details that are shown on your website.
    Here are a few tips on how to use images for your website:

    Show Products in Many Angles
    When you capture the image of an item or your product, you need to find the right angle or position it in a way were it is clear and nice to look at. Take pictures of the product as many times as you can to choose which the best pictures are to post on your website. You may also edit the photo and add some attracting colours that can really catch the eye of the viewers.

    Show More than One Photo of the Product
    Having more pictures on your website about what you are selling is a plus for your website and company rating. The more people who views and checks your site, the more chances of having an increase in sales and income and the bigger your company or business will get. It is like free advertisement, only your website is doing the advertising and attracting more customers and spreading the store or company that you have.

  • How to Set Up a Wholesale Craft Business

    Everyone has some creativity in them. If making crafts is one of your hobbies, one of the most enjoyable things to do is shopping for fantastic materials at only a fraction of a cost. If you have a full time job but want to make money out of your hobby, setting up a wholesale craft business can be a great idea and highly lucrative as well. If you're thinking about setting up a wholesale craft business, here are the very first steps that you can do to make that dream into a reality:
    First: Determine What you Want to Sell.
    If making crafts gives you fulfilment, then why not sell your crafts to retail craft stores at a wholesale price? If they bulk buy from you, you are assured of a larger amount of money in single transactions. However, if you don’t have the time to make a large number of finished products, then you can take on the business of a craft supply or finished crafts distributor. Decide what you want to sell and work from there.

    Second: Find your Location
    Determine where you want your place of work to be. It can be an office, your home, or a warehouse. Finding a place to operate your business will be one of the keys to your success. While using your living room may be highly economical
    and convenient, when your business starts growing, your living space simply won't do. You need a place to have an office and a storage area for your merchandise. If you want to work from home, it's best that you set aside a specific area dedicated only for your business.

    Third: Get the Proper Permits and Licenses
    To be able to set up a legitimate business, you need to register with the HMRC but you can find more information by visiting these links and here for starting a wholesale business. Manufacturers sometimes require business permits to be able to sell to you. As well as trade shows, you need to provide evidence of your legitimate business and attend as a buyer to be able to go to exhibits and shows. You will also need to be set up in business before you can apply for trade accounts with suppliers, especially important when attending trade shows.

    Fourth: Build Your Inventory
    Once you know what you want to sell, have found your location and have set yourself up as a sole trader or ltd company, it's time to build your inventory. If you don't know where to buy the cheapest products yet, the simplest way to do this is through the internet. Simply type the name of the product you're looking for and the top searches will show on the first page. Or you can also ask around to see if there are manufacturers in your area. Buying from actual producers of goods will give you the best prices on products, giving you more savings, and a whole lot of advantages than the competition.

    Fifth: Network
    Attend trade shows, advertise in your local newspaper, give out samples to local retail stores – in simple words, promote your business, build relationships, and watch your business grow.

  • The Keys to a Successful Website for Your Retail Business

    Having a website for your retail business is very important and relevant these days. The world wide web has completely transformed the way people do business. A lot of people are now doing their shopping online as it saves time and effort. All they need to do is visit a website, look at the products, give some information, pay for the products, and their items will get shipped. They no longer have to physically visit stores and take time away from work and their family to buy the products that they need.
    If you have a retail business, having a website can bring your business more income. But having a website that works is not enough, you have to create and build it to make your customer’s online shopping experience an easy and pleasant one.
    Here are the keys to a successful website for your retail business:

    Show Pictures of your Products
    You can’t sell products that customers don’t see. So put the best pictures of your products and in as many angles as possible. Make your photos simple and direct. Add brief but detailed descriptions, and of course, the price. You can also add some customer reviews if there are any. A picture says a thousand words so make your photos as clear and direct as possible. Good quality photography is very important to your business do not scrimp in this area.

    Make Ordering Process Easy
    These days, customers don’t have all the time in the world because of their busy schedules. They’re shopping online because they want to save time. If your ordering process is too complicated, they’ll move on and buy somewhere else. So make it as simple and as fast as possible. Place an “Add to Cart” button that will direct your customer to the page where they need to provide their credit card and shipping details. Customers hate waiting especially online, you have around 4 seconds for something to load or they are gone so make sure the steps are easy.

    If you want your customer to buy more products from you, you can also suggest other related items. For example, if they buy a blanket from your site, maybe they’d also like a pillowcase to go with it. So create a tool that will give your customers suggestions, such as buttons with “You might also like…” where you show them pictures of suggested items.

    Contact Information
    Customers want to feel secure when they buy from you. With so many bogus websites and scams out there, you can’t blame your customers from feeling a tad bit concerned about their credit card security. So give out your office or store address, email, phone number, and the contact information of your customer service.
    Provide Information on Policies and other Terms and Conditions
    Provide information about returns and exchanges, refunds, and warranties. People will feel secure when they know what to do in case the product arrives to them in a less than pleasant condition. The more information the better. Providing a pleasant and safe shopping environment for your customers is very important.

    Design Your Website With The Customer In Mind
    If you’re catering to a female demographic , make your website design appealing to them. Maybe you can use pink, red, or orange colours throughout your site. You can also add flowers or other things that attract female customers. If your customers are people who will be going to the beach, then put some photos or images of the ocean and people hanging out at the beach. Create your website for your specific target customer.

    More information on how to make your your website attractive to customers click here

  • Using Pinterest for Your Wholesale Craft Business

    Social media is such a powerful tool. You get to reach millions of people online with just a click of a mouse. If you're in the business of selling wholesale crafts, one of the best social media platforms you can use to boost your business is Pinterest.

    Pinterest is a photo sharing website using a pin board style. Among the social media platforms online, it ranks as 3rd in engagement, only coming in next to Facebook and Twitter. Among its users, about 80% are women, where the average time they spend on the site every month is 90 minutes. Many people are attracted to Pinterest because of the beautiful images. The site allows you to create and manage collections based on a certain theme, which is a function that is beloved by many, especially women who love to do DIY and crafts. If you want to use Pinterest for your Wholesale Craft Business, here are some tips so you can make the most out of the website:

    Share Your Products
    Since it's an image-based site, you can post photos of your products and create collections based on a certain material, use or whatever category. Better yet, create Pinterest collections of finished products using materials that you sell. For example, you sell wholesale buttons. Why not show finished crafts using your very own buttons? It could be a lamp embellished with different colored buttons, or a purse. By showing your audience how they can use your products to create easy and beautiful projects, you get to inspire them to make the very same projects.

    What's great about Pinterest is that others can "re-pin" your posts and add them to their very own Pinterest collections, making your post more visible.

    Add to Gifts
    There's a function on Pinterest that lets users "pin" images on their Gifts section. You can put price tags on your photos and even add the link to your website. Pinterest allows businesses to promote their products on the site so when your followers add them to their "Gifts" collection, they can look at your images, click on your link, and go to your site where they can buy your products.

    Inform and Educate
    A lot of Pinterest users post DIY projects on the site. Another great way to show your users how to use your products is to teach them how to do it. People today are very visual and when you post step-by-step photos on how to make crafts using the products that you sell, it will be easier for them to create their very own projects.

    The key to making a successful marketing strategy on Pinterest is to start small. Yes, you want your account to be filled with all the products that you're selling, but don't go overboard. It's best to start small and work your way into creating connections with users. Always remember that most of the users on the site are women, so it's a great idea to create your collections in a manner that is appealing to women.

    Pinterest keeps growing and is the 4th largest social media platform in the world. This is one of the best places to get your craft wholesale or retail business really noticed so make sure you use it.

    If you want to find out more about creating a Pinterest account click here

  • Using Twitter for Wholesale

    Dubbed as the SMS online, Twitter has over 500 million users worldwide, making it one of the top social media platforms today. Its power over social media and communication is massive that it's no wonder businesses have also ridden on the bandwagon and opened their own accounts with the site as well.
    Twitter was founded in 2006 and has since blown up and has become one of the favourite social networking sites online. It is a microblogging and social networking site that lets users post messages called tweets on their account for their followers and non followers to see.

    Many businesses today use Twitter to give their businesses a boost. Though one might question how their wholesale business can take advantage of the site, this platform is actually effective for your business reach. Having a Twitter account and connecting with followers in the industry can be similar to that of going to a trade fair – you get to showcase your products to an unlimited number of people, communicating with them in one platform and get reactions on the spot.
    If you want to know how to use Twitter to boost your wholesale business, here are a few tips how:

    Create Your Profile
    When you create your profile, you must make your Twitter name as short as possible. It will be easier for people to remember, and creates more impact. Upload a photo of your company's logo, add a link to your wholesale business website, and start tweeting.

    Most often than not, when you follow users on Twitter, they follow you back. So take a look at your mailing list, see if they have a Twitter account and follow them. Even businesses that aren't in your mailing list can easily be found on Twitter. Simply look for their names and once you find them, follow them. Create a good set of followers who have the potential to be future customers.

    Tweets are limited to 140 characters on Twitter. Once you post something, make sure that they're straight to the point and eye catching. Followers love it when you're active on Twitter, which makes them check your feed constantly. Just because you posted yesterday, it doesn't mean you shouldn't today. Post tweets every day to keep your account interesting.

    Engage Followers
    When you post tweets, make them as engaging as possible. Entice conversations by asking questions, stating opinions, and by being conversational. You can get to know your target customers by simply messaging them through direct message or by commenting on their tweets. You can also "retweet" other followers to keep a constant flow of interaction and engagement between you and your followers.

    Don't Over Promote
    Customers are put off by businesses who are constantly trying to sell something. The purpose of Twitter is not to mainly sell your products but to create visibility. Aside from tweeting things about your business, post interesting information such as latest news. When you establish a strong Twitter presence, your business will be better known, which will make other businesses visit your website, and potentially become your actual customers.

    Customers respond very well to helpful and useful information so mix up your messages when you post. It's not all about you, help other people and businesses with articles they will find useful. They are more likely to read what you write and more likely to follow you.

    To learn more about setting up or using Twitter go here

  • Retail Product Marketing For Craft Businesses

    Businesses need to market their products in order for people to know that their business exists. If you have a retail business, marketing is the most important way to get your business going. However, many business owners often cringe when they hear the word marketing because it has always been associated with being expensive. And sometimes, you can get too busy with your day to day operations that you sometimes overlook the importance of getting your business out there.

    If you don’t want to spend too much money on advertising your retail business, there are plenty of ways that you can market your products without you putting your business on the line. Here are a few simple yet very effective ways to market your retail business:

    Social Media
    Yes, Facebook, Twitter, Instagram, Pinterest – they will work wonders for your business. People spend hours every month on social media that it can almost guarantee you that your retail business will be seen. You must also have an online presence if you want to be on-trend and compete with other businesses. The massive reach of social media cannot be achieved by any other platform but it is also one of the most inexpensive ways of promoting your business. All you need is a computer and an internet connection, a few minutes everyday to update and manage your site, and that’s it – you have the potential of reaching millions of customers with just one click of a mouse.

    Join Local Fairs
    You don’t have to join a national or international exhibit to get your business known. Sometimes, joining your local craft fair can be one of the most effective ways to meet your customers. If you have a physical store in your town or city, joining a fair gets you personal with your customer, where they can compare your products with other competitors and give you feedback on the spot. It can also be your opportunity to show your customers your brand image and what your business is about.

    Give Promotions
    There’s nothing better than freebies and giveaways when you buy something out of a store. Give away freebies during your store’s anniversary or on special holidays like Christmas or Valentine’s Day. Getting something for free will definitely give a smile to your customer, making them want to come back in the hopes for more promotions in future special times of the year.

    Have Good Customer Service
    When people come to your store and buy something, they expect to be satisfied with the product and the service. Good customer service doesn’t happen when your customers have already bought your product. It has to be before, during, and after they buy from you. When they have a good experience at your store or online, you are sure that they will tell their friends, bring other people when they come back, and keep coming back to buy more from you. Word of mouth can be one of the most effective marketing techniques you can have. So keep your customers happy by putting them first above all things.

  • Using Google Paid Adverts for Wholesale Advertising

    Paid advertising corresponds to purchasing time whether on radio, television, newspaper, or in this article, the web. It helps your business by posting it or broadcasting it for viewers to see and potential customers to know or be aware of your wholesale business and they charge you for it.
    How Google Paid Adverts Work:

    Selecting Your Budget

    When using Google for your wholesale business advertising, you will start by selecting your everyday budget that you will be comfortable with and may change it any time. Google does not have a minimum amount and you are also not locked in with a contract. It is just up to you.

    How Google Charges You
    You are not charged by Google when your ad is presented, only if an internet surfer, a viewer, or a potential customer clicks your ad. Meaning, Google is only paid when a potential customer of your wholesale business gets to open or visit your ad that is posted in Google.

    Setting Up Your Maximum Amount for Advertisement
    You will need to specify a maximum amount for your advertisement that you are willing to pay for each potential or prospective customer that opens or visits your website just by clicking on your advertisement. This finds out your ranking on the search results your advertisement appears which tells you how often the potential or prospective customers visit or clicks your ad or your website. Google Adwords are applicable, for higher quality scores and a high advertising position, however, if your competition bids higher than you; you will still be able to win the higher position than your competition in a lower cost with the highly targeted keywords and advertisement.

    Google Paid Adverts for Your Business
    For your wholesale business advertising, the Adwords by Google, can deliver the right message to your potential or prospective customers that you want to seek. They use specific phrases that would interest your potential customers. They also help decide what people are looking for in a wholesale business, that they would direct the viewers or potential customers to a list of advertised companies or might be your website. They can even place a map on your website for the potential and prospective customers to visit your wholesale office or your wholesale store. They can even display your ad on specified days of the week, hours in a day, or other devices.

    Most people use Google to search on the items for wholesale business by keywords, or by the product name or item number. And just when Google presents your ad, the viewer would be interested to click or visit your website or webpage to view what is in it. People who tend to click on your ad will direct them to your website or webpage and they will learn more about your wholesale business and the products and items that you are selling to the interested buyers or even the potential and prospective customers.
    When posting advertisement for your wholesale business, remember to put in details about your business, like why you are different from the rest to get the attention of the potential customers.

  • Why Use Facebook for Your Wholesale or Retail Business

    The influence of the worldwide web has truly revolutionized everything. In the world of wholesale or retail business, the internet has also made its mark as the main vehicle of interaction between businesses and customers.

    Almost all businesses today have at least one social media presence online. One of the most used platforms is Facebook. With over 1 billion users all over the world, Facebook is one of the most powerful ways to reach out to your target customers. The average user spends 8 hours every month on Facebook, which means if you have an account with this site, there's so much possibility that your social media marketing technique will be visible to your specific market, making it an effective tool to get your business visible.
    Here are exact reasons why you should use Facebook for your wholesale or retail business:
    1. Branding
    Facebook allows users to post photos on your personal account or fan page. You can post your logo, your print ad and absolutely anything about your company. It is a great way to show the image of your brand to the world as you can control how other businesses and customers view your company.

    2. Unlimited Fans
    Personal accounts have a limit of 5,000 friends. But if you set up a Facebook page for your business, the possibilities are endless. There is no limit to how many users can "Like" your page, which means there's a possibility of reaching out to millions and millions of customers. Take Coca Cola, for example, who now have over 76 million Likes and counting. The opportunity to reach this massive number of people and businesses is like no other. You can promote new products anytime you want, and your followers will get to see them in just one click – that's power that can't be met by any other marketing strategy.

    3. Unlimited Access
    Having your Fan Page means your customers get to talk to you directly. By using the personal message function or comments on your posts, customers get to interact with you in as easy as 1-2-3. You are able to directly ask your customers about reviews, opinions, and absolutely anything. Facebook can also be used as a customer service site, as anyone can send you a message anytime.
    4. Marketing
    Have a new product? Are you having a sale? Or do you want to show some teasers for an upcoming event or product line? You don't have to hire a celebrity to endorse your brand nor do you have to be printed in the newspaper to get your message out there. By using Facebook, you are already communicating to your target audience by posting any of your marketing strategies.

    5. Search Engine Optimization
    Facebook pages are indexed by search engines such as Google. So everything you post on your page can be found by anyone who types in a keyword on the Google or Yahoo search box. Even if a business or a customer is not one of your followers but are looking for a certain product, once he looks for it online, your page will be included in the list of searches.

    To create a Facebook page go here

  • Using Instagram for Retail Or Wholesale Marketing

    Retail businesses make use of several social media platforms to communicate to their customers. One website that is continuing to grow today is Instragram.
    Instagram was originally a free mobile photo sharing app but is now a full website where users can take pictures and videos, apply filters to the photos, and share them to social media platforms such as Facebook, Tumblr, Twitter, and Flickr. It has increasingly grown over the years since its inception in 2010 and has 100 million users to date.
    Because of this popularity, many retail businesses are now using Instagram. About 60% of top brands worldwide are now on Instagram. If you have a business yourself, it's about time that you yourself create your very own Instagram account.

    Creating your account is very simple, you just sign up an account, upload your business logo, place a link to your website, connect to your social media accounts and that's it. It's that simple.
    If you've already set up your account, here are some tips on how to use Instagram to your advantage:

    Read the posts on Instagram for Business Blog
    The Instagram Blog for business offers tips and guides for businesses who use Instagram. The blog also posts current news and features brand spotlights every now and then. Here, you will learn how to use the site to promote and market your business and to inspire you to use the site to its full advantage.

    Engage Followers
    Once you've connected to your other social media platforms such as Facebook or Twitter, engage your followers by following back. It creates a personal connection to your potential customer, making them feel that you acknowledge their presence. But aside from following them back, you can also like their photos. In social psychology, one of the tricks to having someone like you back is to like them. So when you show that you are interested in your customer, that act will definitely be reciprocated.

    Show your Products
    Since Instagram is mainly a photo-sharing site, post photos of your products. But don't just post generic pictures of the things that you sell. Make them interesting and fun. For example, you sell retail crafts. If you have a jacket for a puppy, don't just post a picture of the jacket. Have an adorably cute puppy wear the jacket and post it on your account. Users will definitely notice the puppy, and in turn, like the photo, generating traffic and likes to your product.

    Reward Your Followers
    Create online photo contests. Ask your customers to post photos of them using the crafts that they made from your products. Reward them with discounts and freebies. When you constantly give out free stuff to your followers and customers, they will definitely view your feed constantly.

    Start using Instagram today by clicking  here

  • Finding Retail Customers To Sell To

    Finding retail customers can be difficult and confusing for a business. Most customers decline your offers by telling you that they don't have the budget or they don't need the product. However, if you create a list of prospects and improve on your selling techniques, you have the potential to really grow your sales.

    Here are some ways to find retail customers for your business:

    Offering Products that Your Target Market Wants
    When you sell retail products to your customers, you should know what your target market wants right now. For example, if you are selling products for women such as specific clothes and accessories, offer items that are on-trend today. No one wants to look outdated and last season, so do your research and stock up on items that are hot selling as of this moment.

    Setting Up an Event
    Another technique in finding more customers is creating an interesting event were you could invite friends, relatives, and acquaintances. Advertise your event by placing posters or runniong adverts in local press for your store, handing out flyers to family and friends, posting on social media and hanging up a bright banner tarpaulin outside your store. It could be an anniversary fair for your store or a launching party for a product. Everyone loves a party and even though some guests may only be there for the free food and drinks, you’ll definitely be exposing your business to as many people as possible. Network as much as possible and get your brand out there.

    Offering Promotions
    Even if an individual has never shopped at your store, putting up a big SALE sign on your store window will definitely catch people’s attention. Every now and then, give customers more value for their money by giving out freebies, discounts, and other extras when they buy from you. Most often than not, they will keep coming back to your store in the hopes of another promotion or two.

    Joining Fairs
    When your local town or city is organizing trade fairs for local businesses, don’t hesitate to join. It’s one of the most effective ways to get your business known without you having to spend too much money. It’s a great way to meet potential customers as fairs give you a personal encounter with your target customer.

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